Director Greg Shannon was invited by Architecture Today to discuss how changes in early-stage brief-making process could, and should, encourage the reduction of embedded carbon in the built environment. In the article, Greg recognises and highlights the responsibility that designers have in interrogating briefs, asking whether a built project is always the answer.  This is especially relevant at a time when designers should be thinking strategically about building less, in order to truly tackle embodied carbon.

The article discusses the issues with thought processes that fail to see value in what is already there, and provide an explanation on how architects can challenge briefs, which has the potential to result in intelligent no-carbon and low-carbon solutions.

See a link to the full article here.